Overview
A website and application that provides parents with monthly subscriptions for essential
baby products.
Aim is to provide parents with a quick and efficient way of replenishing baby supplies.
Challenges
Addressing these key challenges was crucial to create a platform for the target audience:
Baby supplies need constant and consistent replenishment.
Task of replenishing baby supplies is tiresome and time consuming.
Difficulty keeping track of babies’ changing product needs.
My Role
After Setting the goals I established my role in the project as the following:
Tools Used
Adobe XD
Brainstorming, Wireframing and Prototyping
Adobe After Effects
Animating icons & Brand Elements.
Adobe Illustrator
Creating Illustrations and Icons
Adobe Photoshop
Editing Photography for UI use.
Problem Solved!
The target audience's concerns were successfully addressed and used as a framework for the final visual design.
Multiple registrations and subscriptions
Parents can register multiple children with the ability to customize each child’s subscription to suit their individual needs. Subscription packages are selected based on the different brands available and the pricing of each brand.
Dashboard
Included a dashboard where users can view and manage their subscriptions, enabling parents to keep track of their use and easily edit the input required for each child as they grow up.
Reminders
Users are sent notifications to update their babies’ diaper sizes as time passes. This feature was developed based on pre-existing research on babies’ growth journeys and the required diaper sizes for each stage in their development. Reminder times are calculated and tailored for each user based on the information they submit during the registration process.
Branding enhancement
Enhanced the company’s branding by designing new characters, icons, and animations to reflect the playful nature of the brand.
Design Process
Addressing these key challenges was crucial to create a platform for the target audience:
Interviews
Conducted interviews with various members of the company’s team to study the project’s requirements from different angles.
Identifying Personas
Identifying User Pain Points
Running out
Parents often find themselves in stressful situations where baby supplies run out at inconvenient times. Replenishing the supplies can be a tiresome task that takes away from the parents’ time.
Intuitive Baby Growth Tracking
Parents need a convenient way to track their product use and babies’ different needs as they move through different stages of development.
User-flows & Wireframing
The creation of user flows and wire frames commenced after consolidating market research and personas.
High Fidelity Designs & Handover
Responsive Website Design
After the Mobile App experience was approved I moved on to creating the Desktop experience.
