Overview
A real estate investment firm with a people-centered approach to real estate.
Aim is to display content in a well structured manner that showcases the firm’s mission, vision, capabilities, projects, teams, and sustainability goals.
Challenges
Addressing these key challenges was crucial to create a platform for the target audience:
Dense content in need of revision
Need for a comprehensive portfolio
Need for a responsive website
My Role
After Setting the goals I established my role in the project as the following:
Tools Used
Figma
Brainstorming, Wireframing and Prototyping
Adobe Illustrator
Creating Illustrations and Icons
Adobe Photoshop
Editing Photography for UI use.
Design Process
Addressing these key challenges was crucial for creating the right product for the target audience:
Interviews
Conducted interviews with various members of the company’s team to study the project’s requirements and the firm's Strategy from different angles.
Market Research
The Team handed me a reference website that aligns with their expectations.
Creating a sitemap
Creating a sitemap was crucial for content organization.
High Fidelity Designs & Handover
This stage is all about taking the wireframes and making them 10x more attractive. Using the industry’s state of the art tools to create the finalized Digital experience (Web and Mobile).
Responsive Website Design
After the Mobile App experience was approved I moved on to creating the Desktop experience.
Prototype
Now it's time to see the final product!
Prototypes allow me to show the client all the animations and micro-interactions planned for the project as they play a great role in perfecting the user's experience.